By Francis Kobena Tandoh
MultiChoice Ghana, operators of DStv, have accused the Minister for Communications, Digital Technology, and Innovation, Samuel Nartey George, of bad faith while discussions were ongoing to arrive at an amicable resolution, according to a statement by the company on Sunday.
According to the statement signed by Alex Okyere, the company is worried about the comments made by the minister regarding the matter.
“MultiChoice notes with concern the recent statement made by the Honourable Minister of Communications, Digital Technology, and Innovation, Mr. Samuel Nartey George, regarding DStv pricing in Ghana. It is regrettable that the Honourable Minister has taken this stance, notwithstanding our ongoing endeavors to engage with the Honourable Minister candidly and in good faith on this important matter,” read the statement.
MultiChoice Ghana observed that in an effort to arrive at a resolution, the company has made a proposal to the Communications Minister and the National Communications Authority (NCA) on an alternative further engagement avenue.
The company stressed that it values its subscribers and endeavors at all times to keep DStv subscription fees as low as possible despite the extremely challenging competitive and macroenvironment in which they operate without compromising on customer choice and the quality of its services.
It assured, notwithstanding what has happened, the company remains committed to constructive engagement with the Minister for Communications, Digital Technology, and Innovation and to complying with all applicable laws and regulations in the country and expressed optimism the Ghanaian authorities will act the same.
In early July 2025, the Minister called on MultiChoice Ghana to implement a 30% cut in DStv subscription prices, citing the Ghanaian cedi’s 30% appreciation over the five months prior, and widespread public dissatisfaction.
Sam George described the current pricing as “plain stealing,” citing stark disparities: Ghanaians pay roughly US $83 for DSTV Premium, compared to US $29 paid by Nigerians for the same package.
He emphasized that promotional offers were not sufficient—a direct and permanent price reduction was preferred. He set a deadline of July 21, 2025 for the company to respond formally.
On July 3–4, Sam George held an emergency meeting with leadership from MultiChoice Ghana and South Africa, led by Dr. Keabetswe Modimoeng.
He insisted on affordable pricing, value-for-money, and fairness in service delivery, promising not to leave the meeting without securing a price reduction.
By August 1, 2025, MultiChoice had rejected the price cut demand in a nine-page response. In reaction, the Minister directed the National Communications Authority (NCA) to suspend DStv’s broadcasting licence effective August 7, 2025, unless the requested 30% reduction is implemented. Enditem
Source: Ghana Eye Report
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